Google My Business is absolutely essential for local SEO. If you have a local business, it is crucial for you to register and utilize a Google My Business Listing. This is because it can help increase a business’s chances of showing up in local searches, Google maps, and more.
What Is Google My Business?
Google My Business is a tool built to help businesses manage their online presence. A business uses this tool to manage its presence across Google searches by inputting and detailing information about their business so that customers can easily find the business in searches. There are all sorts of features and options Google provides that can help you optimize your Google My Business listing. This can help improve your visibility and traffic. Google My Business also helps businesses understand their online presence by providing valuable insights into how customers are searching for their business.
Google My Business allows businesses to control how information about their business appears on Google and also allows them to manage what users see when they search for their business or a specific product or service related to their business. The type of information included in a Google My Business listing includes:
- The products and services that a business offers
- Menu (if applicable)
- Customer Reviews
Did you know that consumers find that businesses who use Google My Business are considered twice as reliable than businesses who don’t have a listing? This is a pretty staggering fact, and is the reason that you should focus on ensuring that your Google My Business listing is fully optimized and updated regularly.
How to Optimize Your Google My Business Listing
- Claim Your Google My Business Listing
First, you will have to go to the Google My Business website and type in your business name to see if there is already a listing for it. If the business name is already on the list, simply click on it to finish filling out the information. If it states that the listing has already been verified, click Request Ownership to claim the listing.
- Enter All Your Business Information
Complete all the information in the listing. When registering your listing, there are many different questions that Google asks you to complete your business’s profile. It is absolutely imperative that you fill out all of this information because this is what makes it easier for customers to find out information about your company when searching for products and services in your industry.
This includes your business name, the full address, the local phone number, hours, prices, and the URL of your website. You should also ensure that you choose categories that are best suited for your business.
- Add Photos of Your Business
Add photos of both the outside and inside of your business. This will help build trust with your customers. Focus on photos that will put your business in a good light.
According to Google, businesses that add photos to their listing receive 35% more clicks to their websites and 42% more clicks for driving directions than businesses that do not post photos to their listings. Take advantage of this!
- Optimize Your Business Description
Use this opportunity to describe your business and to inform your customers about your business. Try incorporating keywords into your business description, but avoid overstuffing it.
- Verify Your Google My Business Listing
Google will not display your business until it is verified. There are different ways you can verify your listing. Your business will be eligible for at least one of them. These verification methods include:
- Requesting a postcard
- Phone call or text
- Video verification
- Instant verification
- Email verification
Once you verify your business, you can publish the listing.
- Customer Reviews and Responding to Questions
Once your listing is published, you should update it regularly. You should also use it as an opportunity to engage and interact with your customers. Monitor and respond to questions and encourage your customers to leave feedback by giving them a link.
Google My Business also allows businesses to interact with their customers by responding to customer reviews. Customer reviews have a huge impact on your local SEO and can significantly improve your credibility and online presence if leveraged the right way.
Take Advantage of Google My Business Today!
Google My Business should be the very first step every local business takes in their SEO strategy. Take advantage of this important Google tool to leverage your sales and improve your SEO today!