Search Engine Optimization, otherwise known as SEO, is a term you should become familiar with as you grow your local business. Expertise in SEO will set you apart from other local businesses and will improve traffic to your website, resulting in growth and more engagement from users. There is a reason why SEO is such a huge player in the online marketing world, and it cannot be overlooked. Your use of SEO and your SEO skills can make or break the success of your business online. As a local business owner, you must have a well-built website and understand SEO, how it works, and how it can improve your business.
What Is SEO, Exactly?
Search Engine Optimization is the process by which you increase both the quality and quantity of traffic to your website through search engine results. Your use of SEO will determine the ranking that your website appears on search engines and can determine how many consumers or users are visiting your website. SEO increases the chances of consumers coming across your website through Google and other search engines. If a consumer is searching for products or local businesses online, SEO will help your website appear in the consumer’s search engine results
SEO affects the visibility of your website in search engine unpaid rankings (“organic” results). The higher ranked your web page is on the search engine, the more traffic you will get to your website. SEO has rules which, if followed correctly, can improve your results in search engine rankings and can also improve the overall quality of your website.
As a local business, you should know the ins and outs of SEO. It will improve your traffic, increase your growth and drive your sales. Here are 7 reasons why your local business should be investing time in SEO.
1. Brand Awareness
Customers are much more likely to trust a website or product that appears in the first few spots of search engine results. If your website appears at the bottom of a search engine results list, customers are less apt to trust the credibility of your brand.
Appearing high in search engine rankings builds credibility. A high ranking in search engine results will increase your brand awareness as well as your credibility, drawing consumers in and increasing your growth and traffic.
2. Your Competition is Doing It
Other local businesses are using SEO as well. In fact, all of them are if they have a successful online marketing strategy. All businesses are fighting to get into one of those few top search engine spots. In order to get on a level playing field with your competitors, you have to compete with them or beat them to it. Otherwise, your competitors will earn those top rankings and steal most of your traffic. Ignoring SEO strategies will give your competition a lead over your business.
3. Less Competition Among Local Businesses
Did you know that local SEO has significantly less competition? Local SEO competes with other small businesses that are optimizing for the same local searches. Your competition will be on a much smaller scale, which means that if you are using SEO correctly, you will have a better ranking in the search engine results as opposed to your competitors.
4. Mobile Is the Future
SEO is absolutely crucial for increasing mobile traffic. Did you know that 51% of the people who use digital media are using it via mobile? This number is expected to increase in the coming years. More people are browsing the web with mobile devices than on desktops, and you don’t want to miss out on ranking in mobile search results. When consumers are searching online you can convert these visits into online purchases, and missing out on mobile consumers can result in a massive loss of profit for your business.
Mobile is the way of the future. By optimizing your website for mobile and improving your SEO rankings, your business will have the upper hand.
5. Local SEO Brings in a Targeted Audience
When someone is searching for something local, it means that very specific results will come up on his or her search engine results. This target audience is much more likely to convert. When a user is searching for a local business, your business has a much better chance of appearing in the search engine results if you have optimized your page.
By using SEO, you are more likely to appear in these targeted searches, driving traffic and engagement to your website
SEO is one of the most cost-effective strategies a small business can use in its online marketing strategy. It is an affordable tool which, if done correctly, will give you the results you want. SEO delivers a high ROI and is one of the best online marketing tools to use that can deliver you a great return. If done skillfully and correctly, SEO can vastly increase your customers and your revenue.
7. SEO Is Here to Stay
SEO is continuing to evolve and change every day and has been doing so for two decades. It impacts businesses in the online world in ways which can make or break profits. SEO isn’t going anywhere, and it is up to you to decide whether or not you use it to your advantage. Rest assured that your competitors are using it, and they will have the upper hand unless you step up and take action too.
If you are not comfortable taking on the task of doing your own SEO, then contact a professional SEO company.