Search engine optimization focuses on growing organic visibility on search engine results and entails both on-page and off-page elements which can improve a business’s search rankings, increase its brand awareness, and drive traffic to its website. That being said, there are all sorts of factors which must be taken into consideration when implementing an SEO strategy. A good SEO strategy requires both on-page and off-page elements and involves several different factors.
A website that is not properly optimized for search engine optimization simply won’t succeed. Here’s how to get your website ahead of your competitors with SEO tactics that will increase your traffic and visibility.
Structure for Keywords
If your website is built without any kind of keyword structure, your rankings will take a significant hit. In order for a website to rank well, the structure of the website and each corresponding page must target different, relevant keywords. For example, your home page should target primary keywords while each category and subcategory should target different secondary keywords. This creates a clear target keyword for each page.
A key part of a website’s structure also includes internal links. Internal links allow search engine bots to crawl through your website, discover your pages, and index them accordingly.
The content on your website is one of the most important SEO factors. This means that you have to consistently update your website with content that is useful, helpful, and engaging to users. Your content should aim to solve a problem or find a solution that meets user’s needs. Use keywords strategically in h1 and h2 tags, use long-tail keywords, and make sure your keywords fit naturally into your content.
Meta Title and Description
Optimize your titles and meta descriptions with primary keywords and long-tail keywords. The meta title and description are the bits of text that appear on Google searches when users see your website come up in a search. Titles and meta descriptions should be optimized to tell users what is on a page, and keywords should always be strategically placed at the beginning of the title and description. Keep in mind that meta descriptions have a huge impact on how many people click through to your page, so write strong, bold meta descriptions which encourage users to click.
Other contributing factors to SEO rankings include:
– Page load speed
– Mobile optimization
– Outbound links
– Social media
– Alt text for images
– URL structure
Optimize, Optimize, Optimize
Use both on-page (keywords, content, internal linking, etc.) and off-page (social media, backlinking) SEO tactics in your SEO strategy to ensure that you stay ahead of your competition. Make sure that your content is useful, relevant, and user- and mobile-friendly. Make it easier for Google bots to crawl through your website by adding in internal links, and make sure your keyword strategy gives your website structure.
While a great looking website may look appealing to the eye, if you don’t have the right SEO strategy, your website will fall behind in search rankings and lose potential traffic, leads, and sales.