How to Use Google Analytics Data to Improve Your Website This New Year

Google Analytics is a comprehensive data tool which provides valuable insights and data about a website’s overall performance. It also identifies how people are finding, using, and interacting with a website.

Google Analytics can help you make important, informed marketing decisions about how to improve your website’s overall performance to increase your profits and the success of your site. It is a powerful web analytics tool which can help you focus on realistic goals to help drive conversions and create content that is engaging to your audience.

Google Analytics is completely free and can provide you with key insights about the content that works for your audience, bounce rates and trends, traffic sources, and much more.

How Should I Be Using Google Analytics?

There is important data you should be focusing on while you’re using Google Analytics to improve the performance of your website and analyze how your visitors are engaging with the content.

Find Out Where Your Traffic is Coming From

The ultimate end goal of a website is to drive as much traffic and engagement as possible, which in turn increases profits and sales. One of the most valuable pieces of data Google Analytics can give you includes the sources of where your traffic is coming from whether it is through search engines, social media, ads, or other sources. Finding out where your traffic is coming from will help you develop new strategies to improve traffic and promote your products.

Identify Keywords

Google Analytics also lets you analyze Google search data like what users see on Google when they come to your website and the keywords that perform the best.

Metrics from Google Analytics can provide you with valuable insight into the keywords people are searching for when they come to your website. This can help you optimize your keyword performance to improve organic traffic.

Improve Content

Understanding the types of content and landing pages on your website that are engaging your audience will give you an idea of how to improve your pages to get your desired results.

You can analyze bounce rates, session durations, and purchases made on your website to help you improve pages that are not performing. Google Analytics can help you improve your content with data which includes:

  • How long visitors are staying on pages
  • How often pages are visited
  • How visitors are engaging with links and/or videos
  • How visitors are searching your website for content
  • How often visitors are clicking ads

These types of insights are invaluable to your website and will help you produce content which will increase profits and user interaction.

Improve Conversions

Google Analytics can identify what users are doing when they reach your website and can also help you improve your conversions. Whether a customer is completing a purchase or filling out a form, you can use Google Analytics to track conversions to understand how people are using your website.

Use Google Analytics to Your Advantage

Google Analytics can provide you with useful information to improve the overall performance of your site, which will in turn help boost sales. As the most widely used statistical service in the world, Google Analytics is a tool all websites should be using to increase the overall performance of their pages. Don’t miss out on the opportunity to gather relevant information and data about how your website is being used this year. Sign up for a free Google Analytics account today to help you achieve optimal growth and sales.




At Bearcat Media, we’ve got your digital marketing 100% covered. Contact us today!