If you’re a startup, you’re likely to be dealing with a number of issues, but it is crucial that you don’t overlook the importance of your domain name and SEO strategy. There are some things you need to know to help develop your online reputation for long-term success.
Your Domain Name Should Reflect Your Brand
The first crucial thing for your startup is that it should be appropriately named. It is essential that you consider the foundation of your business and what it stands for. Remember, your business name will be the first and possibly only impression on potential customers, investors, and industry contacts.
Once you have decided your business name, you’ll need to choose a domain name. The domain name will carry a great deal of value for the digital marketing of your business and creates a first impression.
Ideally, you should choose a simple, short domain name that contains your brand name. Avoid long domain names or numbers and try to include your keywords to improve ranking. You also need to choose a sensible extension but remember that “.com” has SEO benefits.
Target Appropriate Keywords
When you start considering SEO, it is very easy to jump straight on the “keyword” bandwagon, but this can be a mistake. Since you are new to the internet competition battlefield, you need to work cautiously.
It is highly recommended to use long-tailed keywords, which will increase the chances of ranking for specific products or services compared to other startups not employing this strategy.
There are many fantastic keyword tools to help you with your marketing strategy. These tools will help you to find the most accurate keyword difficulties to determine the most profitable keywords you can rank for. You can even build a campaign with Google Ads Keyword Planner, where you can compare keyword trends, discover keywords and assess better keyword ideas.
Add Fresh Content to Impart Value
You’re likely to have heard that “Content is King” and this rule continues to apply today. Your business website is online for a reason; to keep your audience informed about industry developments and help them to stay posted on your latest updates. This means that it is critical you create great content to stay ahead with your SEO. Don’t get bogged down in keyword research, simply post content that provides value for your audience. Be sure to blog at least once a week. This will not only keep your site indexed and appeal to the Search Engine bots, but it will encourage visitors to come back to your website, time and again.
Create a Strong Website Link Profile
A strong link profile will help you to accomplish lots of internal linking and aid you in receiving external links both to and from your site. An excellent link profile can provide you with a massive SEO boost for your website.
Consider Responsive Web Design
You can scale the competition and boost your SEO by using responsive web design techniques. Mobile devices are becoming a leading source of web traffic, so you need to ensure that your website is highly responsive and mobile-friendly. You also need to assess your site speed. Don’t over complicate your site so that it takes too long to load. Ideally, your pages should only take two seconds to load. If your site is slower, you may need to revise your pages or upgrade to a more reliable hosting service provider.
Bearcat Media, a leading digital marketing agency, specializes in website design & development, search engine optimization, and graphic design. They help local businesses increase their online presence through professional websites, local SEO strategies, and high-quality branding.